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But Better
Our client
But Better is a brand of vegan products dedicated to personal care using fair trade ingredients.
Our challenge
Create the brand’s packaging highlighting the benefits, polish and purity of its ingredients.
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Our outcome
We developed 3D packagings with pastel colors to compliment the artwork and as a way to link it with the the brand statement of purity in their ingredients. Shapes of models were designed using the premium yet simple identity of the brand.
Product shots also include two different materials as the bottle is made of recycled plastic and the cap comes with metallic textures. Reusable products are one of the brand’s beliefs and, to address this concern, we created a refill pouch for their products.
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